Ritu Vaishnav has worked as a journalist, a teacher and an editor for children's books. She has written for Indian Express and Times of India and worked as a news producer and reporter for the India Today news channel. She is also the co-founder of a popular children's bookstore in Gurugram that actively works with schools to build a strong reading culture among students. She has also authored Pink and Blue, a bestselling picture book that challenges gender stereotypes. Book by Ritu Vaishnav Inside a Dark Box