Known as 'Puss In Cahoots' on the internet, Mihir Bhatt is a propounder of curiosity and an authenticity driven Digital Marketing Consultant with 6+ years of experience in Social Media Marketing having worked upon many brands. He's also an alumni of MICA and a Philosophy M.A. from the University of Mumbai who always seeks out new knowledge both online and offline. He is the Ex-Brand Manager and Operations Head of Cat Café Studio which is India's first cat café aimed at inspiring a co-existence between humans and animals. He has been covered in the newspaper 'The Hindu' and has also been interviewed by 'Firstpost'.Mihir Bhatt is the pioneer of Philosophical Marketing. Books by Mihir Bhatt Existential Digital Marketing: The Philosophy Of Building Authentic Brands Online Consuming Romance: An Existential Novella